Now that millions of people have been fully vaccinated, it has become safer for us to settle into the new normal lifestyle during this ongoing pandemic. According to a national survey by Charta Politika Indonesia in early 2021, 67.1% of respondents were spending more time outdoors.
As the world has reopened, brands are also redefining how their businesses can expand to new audiences. The behavior shift is a sign for brands to reactivate out-of-home (OOH) advertising that can help transform your targeted strategies, give a competitive edge, and, most importantly, support your key business goals.
Strepsils, one of the world's well-known throat lozenges brands, saw the change as an opportunity to start a brand recall campaign to increase awareness of the benefits and variants of their throat lozenges and build a Top-Of-Mind image. Coinciding with the month of Ramadan, Strepsils sought to raise awareness on the importance of maintaining throat health during fasting. These became the key messages of Strepsils for their advertising content across the communication channels.
Strepsils utilized GoScreen, one of Gojek's digital out-of-home (DOOH) advertising solutions, to help achieve their goals. DOOH solution is our latest technological innovation in which a digital billboard is attached to a Gojek driver's motorcycle. This enables various advanced features such as programmatic ads that allow brands to choose strategic locations and airing times relevant to their segmented audience. In doing so, brands can get results-effective and cost-efficient benefits all at once.
On top of that, GoScreen comes with an analytics dashboard to measure ad impressions in real-time. It helps brands to determine the success rate of their campaigns conveniently.
Here’s how GoScreen helps Strepsils win in Ramadan
GoScreen technology enables Strepsils to strengthen its brand presence by reaching a wider range of target audiences more effectively. Not only that, GoScreen helps Strepsils optimize its advertising budget and increase the effectiveness of its entire marketing channels. GoScreen managed to provide a seamless advertising experience and raised it to the next level.
Connect with us – let us help you achieve your brand goals. Gojek's technology-based solutions are ready to address your brand needs as your business evolves. Reach out to brandpartnership@gojek.com for consultation.
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